In order to prove how unbelievable Arby’s new Hot Turkey or Roast Beef Three Cheese & Bacon sandwich is, Blammo has enlisted the help of real people who’ve experienced UFO sightings, ghosts, or other paranormal activity.
Through a series of documentary-style videos, the agency presents these individuals and their amazing supernatural tales. Numerous individuals with tales of UFO, ghost, and Big Foot sightings were screened and interviewed prior to the selection of the final participants. The campaign was directed by Suneeva’s Shelley Lewis.
Although we didn’t have the biggest budget for this particular promotion, we didn’t let that dictate our approach (…) Thanks to our amazing production partners we made the impossible possible.
Chief Creative Officer Blammo
“Stefani & Wayne”
Campaign: Believe the Unbelievable
Titles: “Stafani & Wayne”, “Paul”, “Edd”, “Seika”
Chief Creative Officer: Andrew Simon
Writers: Andrew Simon, Grant Cleland, Hannah Gourevitch, Amanda Tucci, David Taller
Art Director: Grant Cleland
Agency Producer: Gord Cathmoir
Account: Amy de Merlis
Production Company: Suneeva
Director: Shelley Lewis
Director of Photography: Todd M. Duym
Line Producer: Kristina Anzlinger
Editor: Michelle Czukar
Editorial Company: Panic & Bob
Online: Andrew Hobbs/Panic & Bob
Sound Design & Music: RMW Music