Blammo and Arby’s ask Canadians: Believe the unbelievable

Ads, Creativity

In order to prove how unbelievable Arby’s new Hot Turkey or Roast Beef Three Cheese & Bacon sandwich  is, Blammo has enlisted the help of real people who’ve experienced UFO sightings, ghosts, or other paranormal activity.

Through a series of documentary-style videos, the agency presents these individuals and their amazing supernatural tales.  Numerous individuals with tales of UFO, ghost, and Big Foot sightings were screened and interviewed prior to the selection of the final participants. The campaign was directed by Suneeva’s Shelley Lewis.

Although we didn’t have the biggest budget for this particular promotion, we didn’t let that dictate our approach (…) Thanks to our amazing production partners we made the impossible possible.

Andrew Simon

Chief Creative Officer Blammo

“Stefani & Wayne”





Client: Arby’s

Campaign: Believe the Unbelievable

Titles: “Stafani & Wayne”, “Paul”, “Edd”, “Seika”

Agency: Blammo

Chief Creative Officer: Andrew Simon

Writers: Andrew Simon, Grant Cleland, Hannah Gourevitch, Amanda Tucci, David Taller

Art Director: Grant Cleland

Agency Producer: Gord Cathmoir

Account: Amy de Merlis

Production Company: Suneeva

Director: Shelley Lewis

Director of Photography: Todd M. Duym

Line Producer: Kristina Anzlinger

Editor: Michelle Czukar

Editorial Company: Panic & Bob

Online: Andrew Hobbs/Panic & Bob

Sound Design & Music: RMW Music