Carrefour and Publicis communicate electrifying discounts in “Flashlight” campaign

Ads, Creativity

Publicis Bucharest made for Carrefour a new campaign to communicate a special discounts offer, under the well known “Black Friday” concept. Carrefour’s Black Friday is special, because the discounts period doesn’t last just one day, but 10 during which people can find electrifying discounts.

This time, Carrefour wanted to be different through idea and execution from what it communicated previously. We were happy when our client was open to our creative idea, a courageous one that also includes a black humour side

Otilia Coman,


Publicis Bucharest translated the  trivial “discounts for electonics and appliances” in “discounts for all you can plug in” and, from here, the entire idea of the campaign.

Entitled “Flashlight”, the campaign includes TV and radio ads, online and in-store execution, covering the period 17-26 November.

The teams working on this campaign:

  • Publicis Bucharest: Razvan Capanescu (Chief Creative Officer), Otilia Coman (Copywriter), Edi Einhorn (Art Director), Alexandra Murray (Client Service Director), Corina Tudor (Account Director), Adina Gruia (Account Manager), Petronela Cosa (Account Executive), Camelia Efrimov (A/V Producer Manager), Liviu Efrimov (A/V Producer).
  • Carrefour Romania: Andreea Mihai (Marketing Director), Alexandra Mihalache (Communication Manager), Iuliana Alexandru (Communication Responsible), Alexandru Corlan (e-Marketing Responsible).