A new ad campaign for Hornbach, signed by Heimat, adapted for Romanian market

Ads, Creativity

Hornbach, one of the main retailers in Romania for gardening and building materials, launched a new advertising campaign, signed by the German agency Heimat and focusing on the client.

The new campaign is as surprising as its previous one and aims to communicate that anyone can be a model for himself and the ones around, making it’s own home and garden projects.

The message of the TV ad, sent forward by a Hornbach client that built his own garden planet, is “It’s your turn” and is aimed to give people trust in their own forces. Moreover, Hornbach’s spring campaign encourages people to promote change and create new projects, with passion and love.

On the Romanian market, the campaign started in March and will last until the end of June, using channels like outdoor, national TV stations and banners in front of the stores. The campaign is an international one and will be implemented in all countries where Hornbach is active, namely Germany, Austria, Netherlands, Luxembourg, Switzerland, Czech Republic, Slovakia and Sweden.