Month: April 2013
Lowe&Partners and Mobile Works made the 1st Augmented Street Art project in Romania for Beck’s
A 4 meters tall bottle of Beck’s right in the center of Bucharest and a screen inside where you can look and see Bucharest buildings coming to life with fantastic […]
Papaya created a new campaign for Fabryo and its savana paint
Papaya Advertising created a new campaign for Fabryo and its savana paint brand, focusing to communicate the covering power of the paint. The ad – that has Andi Vasluianu as […]
Webby Awards announced its 2013 winners
Mars Curiosity Rover, The Verge, Google Maps for iPhone, Charlize Theron, Red Bull Stratos, Humans of New York, HuffPost Live, and Songza are just some of the Webby winners that […]
ICEEfest gathers big names of the Internet in Bucharest, on June 6-7
ICEEfest gathers again in Bucharest, on June 6-7, big names, companies and brands of international internet world. As the list of already confirmed speakers shows, the event is already announcing […]
Internet users in Europe: over 55 y.o. in Denmark, 15-24 y.o. in Bosnia and Moldavia
Nearly half of Bosnian and Moldavian internet users are 15-24 y.o. while in Denmark, on the other hand, a quarter of the online population is older than 55 y.o., a […]
Visa Europe promotes card payments with a spring campaign
Visa Europe and Publicis Bucharest organize, from April 15th to May 31st, a promotional spring campaign to promote POS and online card payments among Visa owners, offering them the possibility […]
Realitatea TV, back on the first place among the top most frequently quoted media sources
Realitatea TV, Hotnews.ro and Antena 3 are among the media sources most frequently quoted in the written press, according to mediaTRUST. The study was conducted based on 509 materials referring […]
Strengthening economy to boost global advertising growth from 3.9% in 2013 to 5.6% in 2015
ZenithOptimedia predicts global advertising expenditure will grow by 3.9% in 2013, reaching US$518bn by the end of the year. As has been the case since the start of the economic […]
BPN handles media strategy for the TV ad of Kruk Romania’s campaign
The specialists from BPN (media agency part of IPG Mediabrands) sign the media strategy for the ad launched on the market as part of the campaign for Kruk Romania. Recently, Kruk […]
Stop for a moment! – a dare launched by GMP Advertising and Timisoreana
GMP Advertising and Timisoreana (Ursus Breweries brand) launched a new campaign, daring the consumers to “Stop for a moment!” in a 30 seconds spot that is running on Romanian TVs […]