Tribal DDB Romania and Antonescu PR& Consulting realized the new Flanco online platform, with Tribal handling web design, execution and implementation and the PR agency in charge for content management.
The new online communication platform aims to become the main virtual destination for electronics&IT consumers, offering info, tutorials and reviews on the newest products and technologies. The platform is the channel Flanco will use to communicate, in an accessible and friendly editorial language, the benefits of the newest tech.
The platform needed an initial investment of Euro 20,000 and supports Flanco’s strategy of becoming the favorite retailer of Romanians, offering them more than products, which means offering them also consultancy to integrate tech in consumers’ daily life
Flancointeractiv.ro was born from the passion for electro/IT and it is, in the same time, a friend, a consultant and an accessible information and education source (…) Through this platform, we are getting close to consumers and their demands, as we will offer specialized consultancy not only in stores, but also online. The pleasant shopping experience in Flanco stores will be completed with online friendly advices, with video tutorials, with detailed articles and a lot of relevant information from electro-IT
Marketing Motor Flanco.
The content on the platform will be continuously updated with new info for the 4 main sections: Life with Flanco, News, Tutorials and reviews.