Starcom Mediavest and Avon Cosmetics organized, for the launch of Only Imagine perfume, a public event dedicated to women riding bicycles. During the event, Avon decorated the bikes with flowers and balloons, offered customized biscuits and awarded most stylish 3 women bikers.
Experience, emotion, interaction with the brand and valuable human campaigns that matter for consumer and brand is what we aimed for and what we did for Avon Cosmetics and Only Imagine launch
Innovation Director Starcom Mediavest.
The teams involved in the project are
- Starcom: Corina Bernschutz – Innovation Director, Mihaela Mihai – Activation Specialist, Ioana Giosan – Digital Project Manager, Madalin Andreescu – OOH Manager and Razvan Pricop – Print Production Director.
- Avon Cosmetics: Bogdan Berdacovici – PR & Advertising Manager, Amalia Precup – Events & Corporate PR Specialist, Bogdana Voican – Community & Facebook Content Editor.