Tag: perfume
L’Oreal Luxe & BETC Etoile Rouge present “Voce Viva”, Valentino’s new fragrance for women by Lady Gaga
To support the launch of Valentino’s new feminine perfume, L’Oréal Luxe called on agency BETC Etoile Rouge to create “Voce Viva” — an integrated communication campaign revealed on September 17, […]
Zoë Kravitz, in a new campaign for Black Opium, signed by BETC Luxe
BETC Luxe and General Pop continue their collaboration with Yves Saint Laurent Beauty via a new global communication campaign for Black Opium, a perfume launched in 2014 that is today ranked […]
BETC Luxe & General Pop sign a new Mon Paris campaign for Yves Saint Laurent Beaute
BETC Luxe is Yves Saint Laurent Beauté’s global agency for all its fragrances. Together with General POP, they are launching their first ever film for the iconic perfume Mon Paris. It […]
McCann Montevideo launched I CANN, eau de creativite
As brands evolve from storytelling to story-making, McCann Montevideo celebrated its 70th anniversary by creating a product that symbolizes its commitment to creativity. The agency has created its own, limited-edition […]
Maria Sharapova – the image of Avon Luck perfume
Maria Sharapova is the image of a new Avon product, the Luck perfume. Dedicated to those believing in their chance, Avon Luck was created to celebrate the trust in one’s self, in […]
Andreea Raicu, image for an Oriflame perfume in Romania
Andreea Raicu is the image of VIP Night perfume, in the newest campaign made by Romanian independent agency Sister for Oriflame Romania. By signing the campaign, Sister enters the cosmetics […]
Avon Romania launches a lingerie collection together with Jolidon
Avon Romania and Starcom come with yet another innovation on Romanian cosmetics market, by making a partnership with Jolidon that made possible to create a new collection of lingerie inspired […]
Starcom Mediavest and Avon Cosmetics launched Only Imagine perfume in Romania
Starcom Mediavest and Avon Cosmetics organized, for the launch of Only Imagine perfume, a public event dedicated to women riding bicycles. During the event, Avon decorated the bikes with flowers and balloons, […]
Branding a nation with a perfume
A bottle of perfume is usually associated to women’s elegance, but not too many would think this could work as a national brand. Pioneering in the country branding area, Lithuania […]