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Tag: perfume

L’Oreal Luxe & BETC Etoile Rouge present “Voce Viva”, Valentino’s new fragrance for women by Lady Gaga

To support the launch of Valentino’s new feminine perfume, L’Oréal Luxe called on agency BETC Etoile Rouge to create “Voce Viva” — an integrated communication campaign revealed on September 17, […]

September 21, 2020September 21, 2020 Newsroom Ads, Advertising, Business

Zoë Kravitz, in a new campaign for Black Opium, signed by BETC Luxe

BETC Luxe and General Pop continue their collaboration with Yves Saint Laurent Beauty via a new global communication campaign for Black Opium, a perfume launched in 2014 that is today ranked […]

August 30, 2018October 22, 2019 Cristina Blanaru Ads, Advertising

BETC Luxe & General Pop sign a new Mon Paris campaign for Yves Saint Laurent Beaute 

BETC Luxe is Yves Saint Laurent Beauté’s global agency for all its fragrances. Together with General POP, they are launching their first ever film for the iconic perfume Mon Paris. It […]

March 16, 2018June 28, 2018 Cristina Blanaru Ads, Advertising

McCann Montevideo launched I CANN, eau de creativite

As brands evolve from storytelling to story-making, McCann Montevideo celebrated its 70th anniversary by creating a product that symbolizes its commitment to creativity. The agency has created its own, limited-edition […]

August 4, 2016April 12, 2017 Cristina Blanaru Ads, Advertising

Maria Sharapova – the image of Avon Luck perfume

Maria Sharapova is the image of a new Avon product, the Luck perfume. Dedicated to those believing in their chance, Avon Luck was created to celebrate the trust in one’s self, in […]

September 5, 2014September 23, 2014 Cristina Blanaru Advertising

Andreea Raicu, image for an Oriflame perfume in Romania

Andreea Raicu is the image of VIP Night perfume, in the newest campaign made by Romanian independent agency Sister for Oriflame Romania. By signing the campaign, Sister enters the cosmetics […]

December 12, 2013January 29, 2014 Cristina Blanaru Advertising

Avon Romania launches a lingerie collection together with Jolidon

Avon Romania and Starcom come with yet another innovation on Romanian cosmetics market, by making a partnership with Jolidon that made possible to create a new collection of lingerie inspired […]

October 7, 2013October 11, 2013 Cristina Blanaru Business, Marketing

Starcom Mediavest and Avon Cosmetics launched Only Imagine perfume in Romania

Starcom Mediavest and Avon Cosmetics organized, for the launch of Only Imagine perfume, a public event dedicated to women riding bicycles. During the event, Avon decorated the bikes with flowers and balloons, […]

April 23, 2013May 23, 2013 Cristina Blanaru Events, Media

Branding a nation with a perfume

A bottle of perfume is usually associated to women’s elegance, but not too many would think this could work as a national brand. Pioneering in the country branding area, Lithuania […]

January 4, 2011May 9, 2012 Cristina Blanaru Advertising, Branding, Marketing
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