Avon Romania launches a lingerie collection together with Jolidon

Business, Marketing

Avon Romania and Starcom come with yet another innovation on Romanian cosmetics market, by making a partnership with Jolidon that made possible to create a new collection of lingerie inspired by Avon Instinct perfume.

avon jolidon 1

With Instinct by Avon for Jolidon collection, we offer to Romanian women a reason more to trust their seduction powers. A partner such Jolidon is understood very well how a woman looks in our vision and the launched lingerie, that highlights beauty and womanliness, is the best proof

Bogdan Berdacovici

PR & Advertising Manager Avon Romania.

 Jolidon encourages the innovative spirit and creativity, so Avon’s idea to offer its clients a lingerie collection to help them harnes their personality represented, for us, a challenge we assumed with great pleasure. We are happy to support this Avon initiative by creating a new lingerie collection

Olga Stanciu,

Deputy Director Jolidon.

The lingerie pieces were conceived in order to encourage women to sharpen their senses, to have the courage to show their womanliness and to transform every day in a special moment. The new collection, inspired by daring woman’s sensuality, includes 6 pieces of lingerie: a babydoll, two models of bra and 3 models of underwear.