Month: April 2013
A new Bergenbier campaign, signed by Leo Burnett
Romanian advertising agency Leo Burnett & Target signed the new communication campaign, with the launch of the new Bergenbier PET packaging, that keeps the beer fresh longer. Running between March […]
Innovation Summit brings innovation in Romanian top manager’s attention
Innovation Summit, an event dedicated to innovation in business, will premiere in Romania on May 28th, at Radisson Blue Bucharest. For one day, the summit will bring together a selection […]
Spike Asia 2013 – open for delegate registration
Spikes Asia, Asia Pacific’s main festival and awards for the creative communications and advertising industry, opened for delegate registrations. Taking place from 15-17 September at Suntec Singapore, Spikes Asia will […]
Customer Care Conference & Expo: Clients interacting with brands via social media spend 20% – 40% more
Statistics presented at Customer Care Conference & Expo 2013 showed that, globally, 85% transactions take place online so integrating online call centers and chat systems became imperative, Gadgetrends.ro writes. Moreover, clients […]
2 brands from Farmec, refreshed by Cocoon Group Bucharest
Cocoon Group Bucharest and Farmec SA ended a new successful collaboration in the star of the year, namely the packaging design for the home cleaning products Triumf and Nufar. Triumf […]
HumanGraphExperience from Starcom – emotional benefit brands can offer consumers
Starcom MediaVest Romania continues the series HumanGraphExperience with Currency Beyond Money, an infographic that presents the emotional benefits that it can offer to its consumers. The study came as consumers’ need to […]
Cannes Lions announced the jurors in Design, Film Craft, Media, Promo & Activation and Radio
Cannes Lions completed the jury line-up by naming the members of the Design, Film Craft, Media, Promo & Activation, and Radio Lions categories. The remaining five juries will be led […]
Ursus Breweries launches Ursus Cooler, a mix of beer and lemonade
Ursus Breweries launches Ursus Cooler, a new beer and lemonade mix. The product launch will be promoted with an integrated communication campaign that will include TV, online, print, outdoor, PR, […]
Havas Worldwide ADDV promotes Expresso BRD credit
Romanian advertising agency Havas Worldwide ADDV made a national communication campaign for the personal needs credit Expresso offered by BRD Groupe Societe Generale. Campaign’s ad is broadcasted on the most […]
Fashion Days launches the 1st mobile app of a Romanian fashion retailer
Fashion Days, leader in Romania and CEE in the fashion&lifestyle online shopping clubs sector, is the 1st online retailer in Romania offering its clients the option to enjoy shopping directly […]