Romanian GMP Advertising made the creative side for the communication campaign “The Case for Advertising”, launched by IAA Worldwide during Cannes Lions in order to mark organization’s 75th anniversary since founding. The visuals created by GMP Advertising were exposed on Croisette during the entire duration of the festival.
In many markets, IAA is “the voice of the industry” and represents marketing and communication communities’ interests. When it is needed, we are capable of openly speaking up with the same voice. Considerin the recent cases of ad censorship and attacks over advertising, IAA is prepared to show consumers and governments the vital role Marcomm has in all economies. Something must be done, and IAA will take the appropriate measures
Chairman & President IAA Global
Explaining the creative idea of the campaign, Mihai Gongu, Creative Director GMP Advertising, said:
With 75 years of experience behind, IAA invites communication people to rediscover the real power of their job. This way, in the executions exposed in Cannes, each element of ad communication, starting with media types and ending with examples of brands and campaigns, is redefined through a metaphor meant to underline how powerful communication can be
GMP’s team working on the project included Mihai Gongu – Creative Director, Florin Padurean – Art Director and Alice Tatatru – Strategic Planner.