“When it matters for you”, repositioning campaign for Provident Financial Romania

Ads, Creativity

Provident Financial Romania launched a brand repositioning under the slogan “When it matters for you”, campaign that will be declined on multiple marketing channels, including TV.

The repositioning aims to consolidate a stronger brand in the financial sector and moves the focus from solving problems in unexpected situations to an inspirational approach.

Company’s clients are generally people with medium income that want to borrow money for specific needs and be able to return it without having difficulties or big rates. Most of the clients are 21-55 years old and 52% of them are women.

The campaign is inspired from the real stories of our clients, people that become to enjoy important moments when life offers them the opportunity. What we want to say is that anyone can make from an opportunity a beautiful story, with a simple loan, contracted at the right moment

Marilena Barliga,

Marketing Manager Provident Financial Romania.

Campaign’s TVC presents the story of a young couple that receives as a gift ther uncle’s old car. The protagoniste wants to surprise her lover and repairs the car with help from a ¬†Provident loan. The campaign will be broadcasted on several Romanian TVs between June 29th and August 25th and is also available on YouTube.