Groupama Asigurari promoted “Advantages Collection” and the launch of new services with a campaign signed by Marks

Cristina Blanaru Creativity

Groupama Asigurari  promoted “Advantages Collection” and the launch of new services with a campaign signed by Marks.

The creative concept of the campaign personalizes situations that can appear in any house – flooding and short circuit – to highlight the benefits Groupama Asigurari’s clients have.

The launch of the new communication campaign for Groupama Asigurari marks an important moment in company’s positioning on Romanan market and this is a passing moment from promises to engagements and guarantees associated to those. We will continue to develop new services under the umbrella of the Collection of Advantages Groupama Asigurari, under the sign of simplicity and continuity for our clients

Georgiana Miron,

Marketing and Communication Manager Groupama Asigurari.

For this campaign, Groupama Asigurari created also a special kit, “Emergency situations Kit”, that includes 3 items: a photo camera and 2 extremely useful accessories for unexpected situations: a dynamo flashlight and a pair of diver glasses.

The launch of the new benefits was supported with a communication campaign including 2 TV ads, 1 radio ad and 1 radio contest, online activations and direct mailing. The creative part of the campaign is signed by Marks and the TV ads were directed by Radu Muntean, with help from the production house Multi Media Est.

The teams involved in the campaign:

  • Groupama Asigurari: Georgiana Miron – Marketing and Communication Manager, Horia Iovanel – Manager Marketing PF, Iulia Vaculisteanu – Communication Specialist and Alina Marin – Corporate Communication Specialist
  • Marks: Mia Munteanu – Account Manager, Silviu Padurariu – Creative Director, Alexandru Aron – Copywriter, Alin Tatarca – Copywriter and Gheorghe Iosif – Art Director

In the same time, the insurer announced that AloGroupama mobile app now offers to the clients a new function – self-assessment directly from a mobile devices, with the photo to be made directly via the app and sent immediately to Groupama, along personal data (name, insurance no, phone and email). This way, the damage notification and assessment process simplifies and any problem will be solved faster.