Leo Burnett & Target Romania signed the newest communication campaign for Petrom, taking place from September 7th to November 3rd. The campaign aims to encourage each Romanian to make performance by realizing the positive impact everyone’s deeds have over the personal life and the society they live in.
We trust in the positive impact that each one can have over the ones around, over the society and the country we live in. And we wish that, through our actions and the ones of our our partners and suppliers, to bring forward this thought, to inspire others in order to shape together the change in better
Corporate Brand Manager Petrom.
Petrom campaign is the assumed discourse of a leader that know how to encourage and wishes to inspire the ones around, that aims to start actions that would generate a change in better. And it makes that in an assumed and normal manner, because it is something that applies in its actions every day
Brand Communication Director Leo Burnett.
Besides the TV ad, in which Romanian Florin Piersic is the narrator, the campaign is also declined in print and online
The teams working on the campaign
Leo Burnett&Target: Carmen Tiderle, Tudor Cuciuc, Andreea Ghenoiu, Ioana Avram (creative), Petronela Ionescu, Alexandra Pătârlăgeanu (client service) and Sorin Deleanu (production).
Petrom: Dan Pazara (Communication Director –Communications & Sustainability Department), Iliana Stanculet (Corporate Brand Manager – Communications & Sustainability Department), Madalina Solomon (Corporate Branding & Advertising – Communications & Sustainability Department).