Cosmote launched “Real value lies in simple things” campaign to promote its new postpaid portfolio

Ads, Creativity

Cosmote Romania launched a new communication campaign, “Real value lies in simple things”, showing it has the courage to break once again communication barriers by creating premises for new opportunities and great value for consumers.

The new postpaid campaign promotes the simplest tariff plans ever designed on Romanian market, Cosmote Free, and opens the door to Unlimited communication for all Romanians.

Cosmote’s courage to simplify a complicated market structure and to break communication barriers opens the door to new opportunities and great value for consumers: more friends, deeper relationships, and better businesses. We created this campaign starting from the insight which also became the main message of the campaign: Real value lies in simple things

Mathias Hanel,

Chief Commercial Officer Romania.

We took the initiative to remind people about the power of simple things to change their lives, their destiny, to encourage them to choose the value through simplicity in everyday activities. To testify this, within the campaign, powerful role models such as Oana Pellea, Constantin Lacatusu, Dumitru Prunariu are sharing their own experiences with simple things that made a big difference in their lives

Dana Bursuc,

Marketing and Communications Senior Manager Cosmote Romania.

The communication campaign has an integrated approach, both for offline and online, consisting of classic and unconventional executions: TVCs, classical and unconventional print ads, radio commercials & dedicated moments within important radio shows, OOH, special branding in subway stations & malls, dedicated microsites, web banners, social media and bloggers communication.

The team who coordinated the making of the new advertising campaign for Cosmote Romania includes: Dana Bursuc – Marketing Communications Senior Manager, Mirela Ghita – Head of Prepaid&VAS Communication, Lavinia Ghinescu – Brand Manager, Daniela Moldovan – Brand Manager, Stefania Creata – Senior Brand Manager, Sebastian Honciuc – Junior Brand Manager, Bogdan Maciuca  Junior Brand Manager, Romeo Bunescu – Brand Manager and Ciprian Postelnicu – Head of Media.

On agencies’ side, the campaign was developed so far by Ogilvy and Mather (creative concept and campaign roll-out in offline), Webstyler and Bakers Digital Communication (online) and Media Investment (media).