IAA India’s chapter Pheroza Bilimoria and Pradeep Guha were awared at IAA Champions Award, event that took place in London and also celebrated IAA’s 75th anniversary
“IAA Champions” were acknowledged for their commitment to industry issues and dedication to the growth and development of the association.
It is through the contribution of these Champions who have especially promoted the association over many years, that we have been able to build the IAA into the globally connected force we are in the industry today!
Chairman and World President of the IAA
Srinivasan Swamy, recently re-elected as President India Chapter (he is also Vice President Development, Asia Pacific, IAA), said: “After a memorable year full of meaningful activities this is the icing on the cake for the India Chapter. I am very happy that two veterans who have played significant roles in not just building up the IAA but also the industry as a whole, have been rightly honored on a global platform. The India Chapter will continue to play a role of increasing relevance and importance in industry issues.”
Pheroza Bilimoria is a media and corporate communication veteran with 35 years of experience. She has been a member of the Executive Committee of the World Board of the IAA for over 11 years. She was VP Young Professionals to begin with, but very quickly was elected for three consecutive terms as the World Secretary, where her sound advice on business ethics, business growth and strategy, and her able assistance to World Presidents on governing the association, was immensely valued.
In India, Pheroza is known in industry circles for her ability to make a success of media projects. One of the first recruits of Business India Publications, in 1978, where she was originally Head of Marketing, and thereafter became its Managing Director, she is credited with much of the success of the media house. Not only did she ensure the company was profitable from the very first year of operations by bringing in substantial volumes of advertising revenues and by creating a large base of loyal readers, but she built successful off shoot businesses in exhibitions and cable distribution for the company.
She is the first woman President of the Advertising Club Bombay, the Advertising Standards Council of India, India Chapter of the International Advertising Association, and up to very recently the Honorary Secretary of the World Board of the International Advertising Association based in New York.
Pradeep Guha the CEO of 9XM, a leading bouquet of music channels has been the Area Director and Vice President, Asia Pacific of the IAA. Just last year he was the first inductee into the prestigious Hall of Fame set up by the India Chapter of the IAA. He is also currently the Chairman of the Asian Federation of Advertising Associations (AFAA). Guha is well known as one of the few professionals to have straddled both print and electronic media platforms with distinction. He headed the Times of India group and the Zee Entertainment Network before taking on his current assignment. He is credited with organizing the AdAsia 2003, Jaipur, the benchmark for such events even today. He has been the President of the Indian Newspapers Society (INS) and the India Chapter IAA.
The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing advertisers, agencies and the media. The IAA is comprised of Corporate Members, Organizational Members, Educational Affiliates, as well as 57 Chapters with individual members and young professionals from 77 countries including the top 10 economies in the world. Founded in 1938, the International Advertising Association has never been more relevant. With so many changes in the way we use advertising to communicate, it’s important for everyone in the industry to have a trusted body they can turn to for advice and support.