Traffic News for Traffic Police, by Mercury360

Ads, Creativity

Mercury 360 came up with a new campaign for Romanian Traffic Police.

“Increasingly more Romanian drivers use smartphones at the wheel, looking for fun in social media and being distracted by messages and emails. We were asked to communicate in a simple straight forward manner the great dangers they expose themselves and others. And what could be simpler than showing them that mobile phones behind the wheel are the leading cause of distraction and reflect the real dangers they miss.”, agency’s representatives say.





Campaign Traffic News with executions  Motorcycle; Truck; Dangerous Bend

Agency: Mercury360 Romania

Creative Director: Liviu Turcanu

Art Director: Mihai Tigleanu, Adrian Ghita

Copywriter: Toni Bunaiasu

PhotographyAlexandru Dan

Additional credits: Ana Maria David