Mercury 360 came up with a new campaign for Romanian Traffic Police.
“Increasingly more Romanian drivers use smartphones at the wheel, looking for fun in social media and being distracted by messages and emails. We were asked to communicate in a simple straight forward manner the great dangers they expose themselves and others. And what could be simpler than showing them that mobile phones behind the wheel are the leading cause of distraction and reflect the real dangers they miss.”, agency’s representatives say.
Campaign Traffic News with executions Motorcycle; Truck; Dangerous Bend
Agency: Mercury360 Romania
Creative Director: Liviu Turcanu
Art Director: Mihai Tigleanu, Adrian Ghita
Copywriter: Toni Bunaiasu
Photography: Alexandru Dan
Additional credits: Ana Maria David