Image and brand campaign for Immofinanz: Even Clark Kent prefers to stay in the office

Immofinanz Group made a partnership with Warner Bros. Consumer Products Germany in order to launch an image and brand campaign with one of the most known super-heroes of all times, DC Comics Superman character and Clark Kent, his civil identity.

This is the first campaign developed by the group and will be broadcasted by TVs in the countries where the company is present. With the slogan “Even Clark Kent prefers to stay in the office”, the real estate company focuses on its competent services, such is the perfect office concept.

For Immofinanz Superman campaign, 3 TVCs were filmed in partnership with Warner Bros. Consumer Products and were recently launched in Austria, Poland, Czech Republic, Hungary, Slovakia and Romania. The focus of the campaign is on online and digital outdoor (DOOH). TV advertising will be added in the media mix in Austria, Poland and Czech Republic starting November 4th. also, on Immofinanz offices buildings in the 6 countries, banners and big size light signaling will be placed, with the reach expected to surpass 100M views.

Until now, image campaigns were looking to protect businesses with estates. We decided to make this change in order to position Immofinanz as a dominant international brand in real estate business. Our objective is to make people thinking at offices to associate this with Immofinanz, a company present on large scale, flexible and oriented towards its clients

Karin Kernmayer,

Marketing Director Immofinanz IMMOFINANZ Group.

 The management of our actives follows an approach clearly targeted towards the client, that we already summarized last year with the slogan “more than office”. We are offering more than a simple office space to rent, we focus on the ones that rent and their employees. Superman campaign takes over this theme and promises a recognition of our offices’ value and of our competences that will go eyond the borders of a single country

Dietmar Reindl,

Manager Offices & Logistics Immofinanz Group.

Superman is one of the most powerful brands at international level. The license for Superman brand has something unique within the superheroes community: it is a character with metaphorical characteristics, being, in the same time, a symbol that attracts all target groups. We are happy to see that Immofinanz Group uses the power of the legendary S shield in its image campaign

Stefan Hausberg,

Manager Consumer Products Warner Bros. Entertainment GmbH.

Images from the campaign and the TVCs are available on company’s website

Campaign’s project manager is Karin Kernmayer and the agency is M’CAPS Advertising. The online is handled by abss interactive GmbH, while media was managed by Goldbach Interactive Austria GmbH. Campaign’s film production is signed by Seven Film- und Postproduction GmbH, with Pascal Heiduk – director