Louise Benson – newly appointed as Festival Director for Lions Health and Eurobest

Advertising, Festivals

Louise Benson was appointed Festival Director of the newly launched Lions Health, celebrating creative communications in healthcare and wellness, and of Eurobest, Europe’s leading annual awards and festival for creative excellence in communications.

Louise joins from The Guardian Edinburgh International Television Festival, where she has held the position of Festival Director since February 2011. She was previously Media Events and Festival Director at Emap Communications for just over 2 years. Louise will take on her new role on January 14th 2014.

Louise brings to the role vast experience, fantastic organisational and leadership skills and a great understanding of the importance of creativity, which are at the core of all our events. We very much look forward to welcoming Louise to Lions Festivals to lead Lions Health, an important launch next June into a new sector, and to continue to grow and innovate Eurobest

Philip Thomas,

CEO Lions Festivals

I’m extremely excited to be joining Lions Festivals.  It’s a great honour to join the Lions Health launch team as its first Festival Director, and I look forward to giving the healthcare and pharmaceutical industries the Cannes platform they deserve. Eurobest’s distinguished reputation for celebrating creativity throughout this most diverse continent provides it with endless opportunities for growth and reinvention.  I can’t wait to get stuck in to both!

Louise Benson

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival.

Material written by Lucian Talpes