Romanian Godmother rebrands and adopts a new positioning

Cristina Blanaru Business, Creativity

Romanian full-service agency Godmother rebranded, in the start of March, adopting a visual identity closer to its personality and introducing a brand character to represent its actual positioning.

Compared to 2008, when the brand was launched, we are now completely different: more mature, more focused on efficiency and more capable to inspire professionalism; through professionalism we understand work tools, desire to continue develop and team’s expertise – together, we have a total of 180 years of experience in communication

Valentin Vacarus

Managing Director Godmother

godmother rebranding 1According to a Godmother’s press release, the agency managed, on a declining market, to increase its turnover from Euro 900,000 to Euro 2.2M and to grow its team from 6 to 30 employees from 2009 to 2013. Also, 64% of agency’s clients work with Godmother for over 3 years.

For 2014, Godmother aims for an Euro 3M turnover.

Godmother is a full service agency with Romanian shareholders, present on Romanian market since 1997. The agency has in portfolio clients such as Google Romania, Promenada, Agricover, Lukoil, Libra Internet Bank, Forever Living Products, Cosmopolis,  DoppelHertz or Profi.