Publicis Romania made a quality manifesto for Skol beer

Ads, Creativity

Publicis Romania signs the campaign promoting the new communication platform launched for Skol beer, that operates under the slogan “With respect for beer, with respect for you”, and promotes authenticity and quality with no compromises.

In 2013, Skol decided to join the beers respecting fully an authentic recipe, offering its consumers the taste of the real beer, 100% malt and with no corn. This year, Skol launches a manifesto-campaign against compromises, to reaffirm its engagement for quality and authenticity.

Poster SKOL

This year’s campaign brings on the public agenda an open manifesto against compromises of all sorts and, in the same time, aims to revolutionize the beer market in order to democratize the quality

The campaign includes TV executions – supporting campaign’s message with scenes from real life, in which ordinary people need to make compromises or to not receive the deserved respect -, digital and in-store communication.


Publicis Romania

  • Semida Duriga – Group Creative Director & copywriter
  • Marius Tudor –  Copywriter
  • George Lupeanu – Copywriter
  • Catalin Paduretu – Senior art director
  • Mario Niculae – Junior Art Director
  • Miruna Macri – Junior Art Director
  • Catalin Albu – Client Service Director
  • Clarisa Rosu – Account Director
  • Victor Maier – Account Executive
  •  Camelia Efrimov – AV Producer
  • Liviu Efrimov – AV Producer
  • Alina Tanase – Digital Account Manager
  • Tiberiu Bucovei – Project Manager
  • Constantin Bunica – PHP Developer
  • Ciprian Frunzeanu – Art Director

Production House : Multi Media Est.