BETC and Ubisoft orchestrated an “Amazing Street Hack” for Watch Dogs

Ads, Creativity, Digital & Media, Gaming

BETC and Ubisoft wanted to know what would happen if random passersby were tricked into thinking they were controlling the world around them with their smart phone. So they got together and turned fantasy into reality by making people think their phones had been hacked… and filmed their reactions. Nearly 7 million people have already watched the stunt – take a look with the link above and imagine, what would you do?

In Watch Dogs, players assume the role Aiden Pearce, a brilliant hacker whose criminal past led to a violent family tragedy. On the hunt for those who hurt Aiden’s family, players will be able to monitor and hack their enemies by manipulating everything connected to the city’s Central Operating System (ctOS). ctOS controls almost every piece of the city’s technology and holds key
information on all of the city’s residents. Players can access omnipresent security cameras, download personal information to locate targets, control traffic lights and public transportation to stop enemies, and more.


Watch Dogs will be available worldwide on May 27, 2014 for PlayStation 4, Xbox One, PlayStation 3, Xbox 360 and PC.

Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Tom Clancy’s video game series, Rayman and Far Cry. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2013-14 fiscal year Ubisoft generated sales of €1,007 million.

BETC was founded in 1995 and counts today 700 employees. The agency handles over 70 clients worldwide, including Air France, Evian, Canal+, Disneyland, Kraft Foods, Louis Vuitton, Lacoste, McDonald’s, Peugeot, Total, and many more.  BETC’s TV commercial “The Bear” for Canal+ is the world’s most awarded TVC ever (Gunn Report 2012).

BETC’s work has always stood out by its contemporary style, creative freshness and craftsmanship.  It is a global agency with a unique vision for brands that goes beyond traditional advertising to include design, architecture, art, music and fashion. In 2011, BETC opened BETC London, which had a particularly successful first year winning clients such as Cow and Gate, Samsung, Bacardi and Diet Coke.

Credits Amazing Street Hack

Ubisoft : Guillaume Carmona, Lionel Hiller, Sophie Blandin, Christophe Malarmey, Pierre Miazga – Brand Management

BETC Paris:

  • Agency management: Jean-Charles Caboche, Tiphaine Du Plessis, Thomas Boutte, Damien Clanet
  • Creative Director: Stéphane Xiberras
  • Art Director: Benjamin Le Breton
  • Deputy AD: Antoine Coucoureux
  • Copy: Arnaud Assouline
  • Traffic: Agnès Rollin
  • Producer: Michel Teicher, Tatiana Pierre
  • Production House: Rita Films
  • Sound Production: The
  • Director: Cécilia Verheyden