Cinema launched the biggest promotion of the summer, offering over 500,000 prizes to those who go to the movies in its cinemas by August 31st. The prizes are movie tickets, pop corn, drinks, chocolate, and a trip to Dubai or Greece.
Promotion’s mechanism is simple. Those who go to the movies at Cinema City receive a scratching card that might hide instant prizes. The tickets – a total of 700,000 to be distributed during the promotion period – are afterwards entered into a draw and winners can get a trip to Dubai or 2 trips to Greece.
The promo is communicated with a campaign in all 16 Cinema City cinemas, TVC, OOH in 12 Romanian towns, print, online and social media.