McDonald’s Romania appointed The Practice to handle its communication in Romania for the next 2 years, starting August 1st 2014.
The Practice was selected after a pitch that lasted 2 months (May-June) and in which were involved other 3 Romanian PR agencies.
The agency will manage McDonald’s internal and external communication and will offer integrated corporate communication and product communication services, crisis consultancy, media relations, internal and external events management, support for communication inside McDonald’s restaurants, consultancy and support in implementing CSR activities and programs.
For McDonald’s, partnerships are important. We are carefully selecting the partners we are working with and we are working together very closely in order to meet the most exigent quality standards. McDonald’s is an important investor, with diverse activities in communication sector and a brand with a long term strategy both when it comes of internal and of the external communication
General Manager McDonald’s Romania.
The selection process organized by McDonald’s aimed to find a strategic partner for the Romanian communication activities, one that will significantly contribute to company projects’ visibility. Beyond companies, we are working with people and we found in The Practice a team of professionals we felt we can count on
Communication and HR Manager McDonald’s Romania.
The entire team worked with a lot of enthusiasm on this pitch. The complexity and variety of the themes determined us to get involved a lot of The Practice’s specialists in this process. Needless to say how big the joy was when we found out we were selected as the winning agency. We are honored to be working for one of the most renown international brands and we believe this partnership is the new opportunity to show the creativity and efficiency characteristic for us. We are convinced that, together with McDonald’s Romania, we will start a successful collaboration
Monica Jitariuc & Oana Bulexa,
Co-Managing Directors The Practice