Romanian agency Daescu Bortun Olteanu expanded its collaboration with Subway and launched an integrated corporate communication platform dedicated to entrepreneurs who want to invest in buying a Subway franchise in order to open a Subway restaurant. The platform s available at www.afacereatasubway.ro and becomes the most important tool through which investors can get all the information they need
The objective of the platform is to train entrepreneurs, with Subway offering advice and concrete examples to serve as business models in franchise business.
From the very moment we received the brief from the client, we realized that we are facing a challenge that goes beyond the limits of communication. The challenge was a business one – namely to promote Subway’s business model and make it attractive for those who want to invest in this sector. To do so, we realized we needed a platform to offer all the needed information to those who want to join Subway family and that is why we created, together with the client, an expertise hub where communication means, in the first place, education
General Manager Daescu Bortun Olteanu.
The new platform has an intuitive structure and is built to be easy to follow. Moreover, to follow users’ needs, a big part of the content was structured in the multi-media zone, to increase interaction with the future investors.
Dăescu Borțun Olteanu is an agency offering PR and digital services and has offices in Bucharest and Sofia; it is part of Millenium People group. In Romania, the agency has in its portfolio brands like adidas, Altex, ANOFM, AXN, Băneasa Shopping City, Grand Cinema & More, Logitech, Philips, AOC, Duracell, Fortinet, Gillette, Gillette Venus, Illy, King, Media Galaxy, Muller, Nada Mas, RWE, Romanian Design Week, Rombat, SIVECO, The Pole.