Storience completed the first rebranding project in the UK, to coincide with the opening of their London office. Storience’s first British client is the event management agency Activate Event Management, a key player in the European healthcare event industry.
The Activate rebranding marks the agency’s coming of age. Having emerged as an ambitious startup, Activate is now a fully accredited and established agency, boasting a client portfolio which includes some of the biggest names in the healthcare industry. The rebrand spanned over four months and included: brand definition, the creation of a new visual identity, the design of a stationery set and the development of a new website.
The new visual identity turns the initial ‘A’ from Activate into a rising rocket – this conveys the brand’s role and character in a straightforward and modern fashion. Activate is like a rocket engine which propels an impressive logistical chain and provides the creative energy to turn an ordinary event into an extraordinary one
Managing Partner Storience.
I was surprised by the simplicity and clarity of the logo designed by Storience. The new Activate logo is self-explanatory and yet it captures the meaning of our brand name and the core contribution we bring to our clients. So simple and so smart!
Managing Director, Activate Event Management.
Activate’s new logotype is supported by a visual style which draws its inspiration from the classical era rocket control panels. The multicoloured lights suggest the agency’s intense activity, as well as its full control over its outcome.
This is Storience’s first international project and it will be followed by several others for clients in Switzerland, Spain and Belgium, currently on the roll.
The team handling the project included:
- Brand strategy and creative direction: Stefan Liute, Adriana Liute
- Identity design: Ovidiu Sebastian Pop
- Web design: Alexandru Gugurel
- Web development: Doru Sana
- Project management: Ioana Jago
Founded in 2012 in Bucharest by Adriana and Stefan Liute, Storience builds red thread brands. In its first two years, the agency has won 4 international awards and delivered creative projects for over 40 clients. The Storience London office was opened in September 2014 and allows the agency to better serve its clientele in the UK and Western Europe. In 2013, Storience launched Zâmburi, a brand of short stories for grownups in the shape of illustrated greeting cards.