Krisztián Tóth, CEO of POSSIBLE CEE, selected as an Agency Innovator of 2014


On November 20th, The Internationalist held a ceremony in New York, where they awarded the best future thinkers. Every year since 2006, The Internationalist has named those agency executives who have the rare ability to rethink current notions of brand building by simplifying complex internal processes, encouraging collaboration, managing risk while working in the midst of fast change, keeping sight of “the big idea”, and championing multinational strategy. They understand how to better connect brands with their customers in relevant, contemporary ways, and are often the unsung heroes of making campaigns happen. Innovators underscore how breakthrough thinking knows no bounds of geography, age, company size, or title within today’s agency organizations.

Krisztián is currently the CEO/CCO of CarnationGroup, which is part of Possible, a global creative agency that has a core mission of creating world class work that works.   In this role he is constantly finding new ways to connect with changing consumers.

He’s testing the boundaries between the digital and the physical, experimenting with product innovation based on thoughtful design, and exploring games as a new channel for marketing communication.  And in the process, he’s working on redefining the creative agency of the future, so that it is compatible with the requirements for the new millennium. Some of Krisztián’s recent work includes Totoya Creatures, a One Show award-winning mobile/tablet game for kids, Wootocracy, a new-age social platform about the future of loyalty, and Smart Egg, a labyrinth puzzle toy. Nothing’s impossible to Krisztián Tóth, who is also a Global Creative Council member of POSSIBLE, internationally recognized as a Cannes Mobile Jury member, and involved in the creative directions of POSSIBLE as a global creative agency.

Possible is a global agency that offers precious and measurable interactive marketing services to its clients. The company serves a long scale of Fortune 1000 clients such as AT&T, Barclay’s, Comcast, Dell, P&G, Nokia, Microsoft, Mazda or Starwood. The New York based agency has 26 offices all around the world: in London, Shanghai, Singapore, Sao Paolo, Dubai, Los Angeles, Cincinnati and Seattle, and forms part of WPP Digital.