Romanian agency ERKA Synergy Communication, 10 years later 

Cristina Blanaru Business, Creativity

Romanian advertising agency ERKA Synergy Communication celebrates 10 years since its founding, a period of time during which it changed standards in retail advertising and consolidated its position among Romanian medium ad agencies and became a trusted and specialized partner for retailers active on the respective market.

Today, ERKA has a large portfolio of clients, many with French background, who were convinced by its courageous integrated vision, its flexible solutions anticipating client’s needs and of the creative approach. The agency promoted, since its beginnings, the Guerilla advertising concept: creativity – with solutions for any client’s problem, small budgets, out-of-ordinary projects, buzz creation. The agency also exports creative and implementation services in France and Sweden

Ruxandra Serban, CEO of the agency, brought with her on Romanian advertising market the experience she achieved during studying and working in French advertising sector

Ruxandra Serban - ERKA CEO

Tenacity and passion helped me to open an advertising agency which functions on occidental standards. This project shaped little by little during my study years and due to the experience I achieved in French advertising world. Our strong points are determination in achieving the objectives, the courage, versatile solutions when it comes of projects’ implementation, bet on synergistic communication (approach also responsible for agency’s name). Together with my team, I managed, during those 10 years, to develop an important portfolio of clients: from Domo, one of the biggest names in Romanian retail, to Decathlon, a very old and dear client, to Norauto, Rombiz, Cora,  Yves Rocher, Guess or Domino’s Pizza. Today, ERKA Synergy Communication is proud to have a professional and creative team that turns impossible into successful projects. We wish ERKA to consolidate its position on Romanian advertising market and to keep its distinct profile also for the next decade

Ruxandra Serban,

CEO ERKA Synergy Communication

Starting March 2014, ERKA Synergy Communication is DOMO Retail’s advertising agency, in charge with marketing and communication stratey, planning, creative services, production (print, audio-video, outdoor), media, digital, PR and BTL. Also this year, ERKA Synergy Communication signed the integrated marketing and communication campaign through which  DOMO Retail celebrates 20 years since founding.

Other clients that joined ERKA’s portfolio this year areWest Eye Hospital, Bouygues Constructions, Expert Petroleum, Geosys, Atelierul Alexandru Ciucu or Maïsadour Semences.

To mark its 10 years on the market, the agency is organizing a special event starting from urban guerilla concept, resonating with guerilla advertising concept used by ERKA to impose on the market