NetSeer, a provider of high performance concept-based advertising solutions, has named Kit Simon, an accomplished industry sales executive with an extensive record of unparallelled team-building and revenue growth, as President of Media. In this new role for the company, Simon will report to NetSeer CEO John Mracek.
Simon joins NetSeer at a time when the company’s proprietary audience-based media platform has witnessed significant momentum in fueling multi-channel campaign success.
In her new role as president of media, Simon will lead a team in expanding media and data sales to agencies and advertisers around the company’s proprietary media product suite. NetSeer’s media product suite includes direct media sales as well as sales of NetSeer’s proprietary audience segments. Currently, NetSeer works with leading advertisers across all major verticals including Auto, Finance, Consumer Products, Technology, Health and Education.
Marketers and agencies nationwide want to leverage NetSeer’s highly sought after audience segments, particularly, our concept-based “look-alike” models to improve their large-scale campaign results (…) Kit’s exceptional achievements in selling complex digital ad products will be a valuable asset for our continued growth. The proven experience that Kit brings to the team, coupled with NetSeer’s ongoing technology innovation, will continue to position us as a leader in the industry.
NetSeer has the best audience-based advertising solution that I’ve seen on the market. Their deep data segmentation, real-time campaign execution and big data analytics capabilities are second to none (…) It’s a pleasure to join the team and expand on that foundation, fueling the next stage of the company’s growth.
Before joining NetSeer, Simon served in several leadership roles at Adara, most recently as EVP and CRO head of sales, where she drove aggressive growth in revenue. Prior to Adara, Simon served six years in various senior positions at Orbitz Worldwide, most recently as Vice President of Global Partner Marketing, where she more than tripled revenue.
NetSeer, the creator of Concept targeting, provides ad solutions for advertisers and publishers driven by the company’s patented ConceptGraph™ intent engine. NetSeer delivers exceptional advertising performance across desktop, mobile, and video inventory backed by its hallmark values of accuracy, relevance, and brand-safety. Leveraging the scale and economics of the programmatic advertising, NetSeer helps advertisers maximize the value of their digital ad budget. For publishers, it provides new content-monetization avenues via related-search and topical links. NetSeer is privately held, and funded by Onset Ventures and Mission Ventures. The company is based in Mountain View, CA, with offices in New York City, Chicago and other major media markets.