GAV, Romanian advertising agency handling communication for Happy Tour Group, signed the creative concept and the digital strategy of client’s new campaign, “Nothing to hide”, which takes place exclusively online between March 23rd and May 25th.
The campaign targets those seeking the best holidays solutions and who also want transparency in the offers they receive from tourism agencies. The message of the campaign is based on Happy Tour’s competitive advantage on tourism & travel market: all taxes are shown to the clients from the start, no matter the type of travel. Offering this benefit, the agency decided to represent the transparency of the services by showing a series of statues, landmarks in the offer’s towns: Rembrandt – Amsterdam, Appolo – Florenta, Don Quijote – Palma de Malorca, Hadrian – Antalya etc.
The originality of the campaign consists in representing the statues in new ways, “discovered” atypically for the usual communication in the normal communication for tourism & travel industry, where clichee images are normally presented.
We chose to work with GAV because they convinced us that, through ideas’ originality and freshness, we can communicate directly the competitive advantages of Happy Tour: transparency, proximity, professionalism – in an extremely competitive
Javier Garcia del Valle,
CEO Happy Tour.
The teams working on the campaign include
- Happy Tour Group: Alexandra Mateuta (Marketing Manager) and Raluca Popescu (Marketing Specialist).
- GAV: Marius Rosu – Creative Director, Gabriel Coman – Copy, Radu Radulescu – Art Director, Alex Borsan & Arina Udup – Strategy, Eugen Soineanu – Account Director, Cristi Ene – Online Media Executive.