Cosmetics retailer Sephora launched, starting March, an Instagram account for its Romanian branch. Tuio is the agency that develop and will implement the social media strategy for the mentioned platform.
On Instagram, Sephora aims to bring the conversation with fans to another level, more targeted and more personal.
Sephora was extremely expected by fans from Instagram, and we received the confirmation of this fact many times, via messages they posted on the platform. With help from Tuio, we will prepare special projects and will invite the fans to come behind Sephora brand’s curtains
Marketing Manager Romania & Balkans, Sephora.
Tuio will provide support to Sephora by developing customized photo and video materials dedicated to brands’ fans who have Instagram accounts and will develop innovative activities within the platform.
Sephora was active in social media communication in Romania, Bulgaria and Serbia during the last 3 years, both on the Facebook pages – managed by Tuio – and through the innovative communication campaign like Beauty Jackpot project
Instagram continues growing in Romania and we see a big potential here, especially when it comes of beauty brands. When it comes of cosmetics, they “live” naturally in this environment, there are many opportunities. Our objective is to show Sephora fans a more playful and creative side of the brand
Managing Director Tuio.