Canalsat and BETC launched “The Battle”

Ads, Creativity

Canalsat and BETC launched “The Battle”, centered on series to be broadcasted in France in the same time as in US.

The French audience usually has to wait for up to a year for a series to come out on TV after their launch in the US. Now, however, Canal Sat will broadcast 27 series on French TV, at the same time as they come out in the US.

To promote the offer, Canal Sat and its agency BETC created “The Battle”, an ad that shows that you’re not the only one tired of waiting.

The ad, directed by Thierry Poiraud and produced through RODS, announces the French launch of Season 5 of Game of Thrones on Canal Sat, simultaneously as it comes out in the US.

CanalSat: Anne Laine – Brand Management
Christophe Neyret, Mathieu Laugier, Mathilde Lancon – Agency Management
Stephane Xiberras – Executive Creative Director
Eric Astorgue – Art Director
Jean-Christophe Royer – Copy
David Green, David Barakha – TV producers
Rods – production house
Kouz – sound production
Buf – post production
Thierry Poiraud – Director