Mekanism, creatively involved in The North Face’s “I train for…” campaign

Ads, Creativity

Mekanism was involved in creating several of  the creative assets for “I train for” campaign, initiated by The North Face for its recently-launched Mountain Athletics line.

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Mountain Athletics is all things training – apparel and footwear, expert training programs, tips and athlete videos – all rooted in The North Face unique outdoor heritage of setting goals, pushing personal limits and having more fun outside.

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Centered around the theme “I Train For”, which is also campaign’s hashtag, this is the largest spring campaign ever for the company. Mekanism created several of the creative assets: for example, for the first time in brand history, there will be a national spring broadcast commercial that debuts April 15 and runs through the end of May on ABC, FX, ESPN, TNT, Spike, Comedy Central, AMC, TBS, USA and more. Additionally, the spot will be hosted on digital and social channels such as YouTube, Spotify, Facebook, Twitter, etc. The agency also created digital stills for banner ads.

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The commercial features the following athletes (all of whom are The North Face brand ambassadors): Hal Koerner – Ultra Runner, Emily Harrington – Rock Climber, Ingrid Backstrom – Skier and Daniel Woods – Rock Climber

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  • CEO/President: Jason Harris
  • ECD: Tommy Means
  • ACD: Joe Beutel
  • Art Director: Sean Grimes
  • Executive Producer: Kati Haberstock
  • Producer: Danielle Soper
  • Managing Director: Michael Zlatoper
  • Director Brand Management: Anna Boyarski
  • Senior Brand Manager: Luke Welch
  • Head of Strategy: Eric Zuncic
  • Brand Strategist: Chike Onuorah

Production Company: Farm League

  • EP: Tim Lynch
  • Head of Production: Michael Pizzo
  • Line Producer: Scott Ballew
  • Director: Tim Wheeler
  • Director of Photography: August Thurmer

Editorial Company: Whitehouse Post

  • Post Producer: Jonlyn Williams
  • Editor: Lucas Spaulding
  • Assistant Editor: Brad Dupuie

Music Composition: Travis and Maude- Dave Wittman
Sound Design: One Union Recording- Andy Greenberg
Color: Spy Post- Chris Martin

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