Herezie worked with The David Lynch Foundation in launching a new viral campaign

Ads, Advertising

A tweet from David Lynch launched online the viral campaign created by Herezie Paris for The David Lynch Foundation. The foundation was established in 2005 to found the implementation of proven stress reducing ways for at risk populations (U.S. veterans, African war refugees…).

The vintage footage of the film shows the instructions on how the heal a fracture. The unexpected line at the end delivers a very simple truth: healing the mind is not as simple as healing the body.