Piraeus Bank in Romania – new brand campaign with Ogilvy & Mather


Piraeus Bank launched in Romania an integrated communication campaign together with Ogilvy & Mather, campaign that launches company’s new brand philosophy. The new campaign is part of a complex rebranding proces meant to promote the new philosophy adopted by the brand.

Combining image and promotional offer elements, a new philosophy, a fresh approach and a high dose of positive energy, the campaign started on May 6th and runs on the main Romanian TVs and online. The campaign is signed by Ogilvy& Mather and includes strategy, ATL, digital, internal communication, direct marketing and promo materials. It is supported with a special website which presents real success stories of Romanians that acknowledged the value of things that really matter to them, illustrating the motto of the campaign “The real value is you”.

The most important thing one learns working on such a project is that, when you really believe in the things you have to communicate, the good ideas appear normally. And the most beautiful is when those working together mutually recognize and appreciate the value and know-how, the client and the agency become a team of friends with the same vision, same expectations and same objectives, in which each wants to give his

Dani Macarie,

Creative Director Ogilvy One.

Piraeus team working on the campaign included Alfred Borcan – Marketing Director, Carmen Oprisescu – Marketing Manager, Loredana Antohi – Advertising Coordinator, Raluca Barbu – Social Media Coordinator, Alin Nae – Marketing Officer.

The team from Ogilvy consists in Loredana Caradimu – Strategic Planning Director, Dani Macarie – Creative Director, Corina Bompa – Senior Copywriter, Catalin Popescu – Senior Art Director, Cristian Serban – AV Producer, Lilian Neagu – Production Director, Raluca Marin – Client Service Director, Alina Bolfos – Senior Account Manager and Alina Tomescu – Account Executive. Supporting the campaign is also Digital Ogilvy team, consisting of Silvia Gradinaru – copywriter, Filip Gonzacenco – Art Director, Alexandra Caciur – Digital Strategist and Stefan Buda – Digital Account Manager.