sparks & honey, New York-based agency that synchronizes brands with culture in the now, next and future, announced the launch of the Product Suite, a collection of consumer and enterprise-facing offerings that will begin rolling out today. sparks & honey collects daily signals drawn from all parts of culture, identifying patterns that emerge. The Product Suite is a way for the agency to share its real-time findings with the world.
The first offering from the Product Suite will be a new app called n², available today in the App Store, which presents a list of the most important cultural trends of the day with insights derived from sparks & honey’s cultural intelligence system. Additional products will range from subscription-based trend reports to interactive experiences targeting creators and small to medium businesses.
The Product Suite is a way for us to contextualize the shifting cultural trends we see via our system and to share them with the world (…) Until now, our daily insights and primary research have only been shared with a select few. But now, the Product Suite takes the same pattern recognition and trends forecasting that we do every day and shares them with anyone who is part of the curious class.
Founder and CEO sparks & honey
To lead the Product Suite team, Sean Mahoney has been appointed to the new role of Vice President, Editorial Director, reporting to Camilo La Cruz, EVP, Head of Content.
Sean’s creative and publishing background coupled with his digital knowledge make him ideally suited not just to the agency, but to lead this group in particular
Mahoney joins sparks & honey from Scratch (Viacom Media Networks) where he served as Director of Content Strategy. In that role, Mahoney was responsible for identifying and contextualizing cultural insights for internal and external partners, including Chevy, Major League Soccer, Pepsi, MTV International and the Clinton Foundation. Previously, Mahoney worked at Oxford University Press and Penguin where he held the roles of Acquiring Editor and Title Developer/Writer, respectively.
I am thrilled to be part of this innovative team and initiative (…) The Product Suite will translate cultural intelligence into editorial outputs and products to engage makers and creators. This translation will help them understand the underlying cultural shifts that affect the way they do business.
Rounding out the Product Suite team are Senior Art Director Eric Lau and Senior Writers Anna Sofia Martin and Barbara Herman, all new hires. Lau will be responsible for the design direction of the Product Suite. Previously, he was Art Director and Designer at TBWA. Martin and Herman will create original stories for editorial products that fall under the Product Suite banner. Martin joins sparks & honey from Knock Twice, a Webby-award winning online magazine for digital marketers and advertisers. Herman, a former journalist, joins the team from the International Business Times where she was a Media & Culture Writer.
sparks & honey is a New York-based agency with a mission to open minds and create possibilities in the now, next and future for brands. Employing a disruptive marketing platform and cultural newsroom model, sparks & honey leverages proprietary tools, algorithms and human insights to identify emerging cultural trends and engage brands in relevant and meaningful conversations. sparks & honey leverages the proprietary s&h cultural intelligence system to deliver services in three areas for brands – innovation, cultural insights and content. Named to Ad Age’s 2014 A-List as an “Agency to Watch,” sparks & honey is a part of the DAS Group of Companies.
The DAS Group of Companies, a division of Omnicom, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.