Via digital activations during the #Orange4U event organized in Bucharest for 8 days in September, Orange Romania and SeniorHyper aim to bring consumers closer to things that matter to them (fun, well-being, tech, family), considering the reality of today’s strong digitalised world.
People visiting the Orange Tent between 12-20 September will be able to enjoy a series of surprises, apps, interactive installations and last hour tech. The tent is organized in 9 areas corresponding to the essential needs of the clients and that are answered by Orange via company’s products and services (Family, Home, On the move, Benefits, Well-being, Tariff, Tech and Business).
We have a long lasting partnership with Orange when it comes of digital activations which use an important tech component. This year’s rebranding offered us the opportunity to “flex our muscles” one more time, coming up with new and relevant ideas for the public, and the idea-tech pair was the ace in our sleeve (…)
Chief Creative Officer
The teams working on the project included
- Orange: Crina Tenovici (Head of data and B2B Communication), Alexandru Volocaru (Online Communication Specialist) and Mirela Bosoi (Head of Brand and Communication)
- SeniorHyper (Lowe): Vasile Alboiu (Chief Creative Officer), Alin Marghidanu (Group Creative Director), Sorana Caracudovici (Copywriter), Alexandru Gheorghe (Art Director), Vlad Emandi (Flash Designer), Oana Mailat (Account Manger), Valentin Nenu (Account Director), Madalina Barbu (Account Director) and Alexandru Herțog (Project Manager).