Carte Noire and BETC launched #AuNomDesSeins

Ads, Creativity

Carte Noire and BETC launched a social campaign to raise breast cancer awareness for the Breast Cancer Awareness Month. The social campaign takes place under the hashtag #AuNomDesSeins (“In thename of breasts”).

The colourful video promoting the campaign features famous French personalities such as singer Micky Green, underwear designer Chantal Thomass and musician Yelle, all of them posing with objects they use as their favorite nickname for their breasts. The ad presents melons, fried eggs, pears and satellites, all succeeding on a catchy original soundtrack, performed by Yelle.


The humoristic and pop-inspired campaign encourages women to get regular breast screenings and asks them to post their own pictures on social media under #AuNomDesSeins in order to spread the word.

Shot by the young director trio M.A.L (Control Films), the vivid film has a serious message – to keep the nickname, make sure to book a screening on time.

The campaign was created by BETC for Carte Noire, official partner of the French organization “Le cancer du sein – parlons-en”(“Let’s talk about breast cancer”). Campaign’s credits are available here

Micky Green

BETC was founded in 1995 and has today 900 employees. With headquarters in Paris, the agency handles over 70 clients worldwide, including Louis Vuitton, Peugeot, Air France, Evian, Canal+, Lacoste, Disneyland, McDonald’s, Kraft Foods and many more.

BETC’s TV commercial “The Bear” for Canal+ is the world’s most awarded TVC ever (Gunn Report 2012). BETC’s work has always stood out by its contemporary style, creative freshness and craftsmanship. It is a global agency with a unique vision for brands that goes beyond traditional advertising to include design, architecture, art, music and fashion. BETC opened BETC London in 2011 and BETC Sao Paulo in 2014.

Chantal Thomass