DDB San Francisco signs a new campaign for Qualcomm

Ads, Creativity

DDB San Francisco signs a new campaign for Qualcomm, which includes a set of new videos, as well as the company’s experiential initiative, Qualcomm Invisible Museum, that premiered at CES.

Qualcomm has connected the phone to the Internet and is now working to connect the Internet to everything and the new campaign is a continuation of its “Why Wait” global effort that debuted last spring to establish Qualcomm’s inventive spirit and essential role in driving progress in the mobile industry and beyond.

The integrated campaign includes video, experiential, print, OOH and digital placements that work together to demonstrate how Qualcomm® technologies are bringing the future forward faster and making a positive impact on everyday life.

The work targets tech influencers and includes two compelling initiatives: Qualcomm Connections Series (videos) and Qualcomm Invisible Museum (CES installation).

“The Date,” the first video in the Qualcomm Connections Series, follows a couple through a night out in a smart city and smart home, showcasing how Qualcomm® technology is shaping the Internet of Things. Two additional videos – “The Festival” and “The Terminal” – illustrate Qualcomm’s innovations in mobile and cognitive technology and will launch in February and March this year, respectively. True to the nature of the content, the video will be connected online across Qualcomm.com/whywait, Instagram, Facebook, YouTube and custom digital units. “The Date” is the first video to launch in January, with “The Festival” and “The Terminal” to follow in February and March.

In addition, Qualcomm introduces, in its booth at CES 2016, the Qualcomm Invisible Museum: an interactive experience that turns an empty space into a vibrant exhibit that allows people to see Qualcomm and their contributions like never before.

To bring Qualcomm’s story of innovation to life we really had to push what was possible in branded content (…) I’m proud of how the ‘Why Wait’ campaign is helping to build the global Qualcomm brand by demonstrating how their innovations are impacting our lives and advancing progress at rapid speed.

Todd Grantham,

President/CEO DDB San Francisco

Qualcomm and DDB San Francisco partnered with developer Nexus Interactive Arts to create the interactive experiences that pair museum pedestals with tablets by using augmented reality. When visitors hold their tablets up to one of the pedestals, what looked like a blank space will come to life, ultimately making key Qualcomm key innovations visible.

Campaign credits:

DDB San Francisco

  • Business Lead: Kevin Wakefield
  • Account Director: Meg Graeff
  • Account Manager: Erin Durbin
  • Senior Project Manager: Amanda Gibson
  • Head of Production: Jon Drawbaugh
  • Integrated Producer: Adrian Hernandez
  • Associate Creative Director: Dan Read
  • Associate Creative Director: Michelle Sjoberg
  • Associate Creative Director: Aaron Sanchez
  • Designer: Andre Cabral
  • Chief Strategy Officer: Stuart Hazelwood
  • Associate Strategy Director: Meghan Tetwiler

Production Company: Tool

  • Director: Ben Tricklebank

Post-Production/Motion GFX: Speakeasy (in house DDB content Studio)

  • Editors: Michael Moore and Joel Hopper
  • Content Studio Director: James Hagedorn

Music/Sound Design: Barking Owl

  • Creative Director: Kelly Bayett




DDB Worldwide is one of the world’s largest and most awarded advertising and marketing networks. In 2012 DDB was named Advertising Network of the Year by Campaign, as well as Agency of the Year and Digital Agency of the Year by Strategy magazine. At the prestigious 2012 Cannes International Festival of Creativity, DDB won 82 Lions, the most ever for the network. In addition, The Gunn Report has listed DDB as one of the Top 3 Global Networks for the last 12 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.

Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries with its flagship office in New York, NY.