BETC Paris signs the new global campaign for Cillit Bang

The cleaning product brand Cillit Bang launched a global campaign, “The Mechanic”, created by BETC Paris.

Campaign’s film introduces a new genre, “cleantertainment”.

In the film, available online and on TV, presents a mechanic who discovers how efficient Cillit Bang’s products are while putting on quite a show.

The ad was directed by Michael Gracey and produced through Partizan.

Daniel Cloud Campos is the hero of the film and he is especially known for being a front dancer on Madonna’s tours.

The intense choreography is set to a BETC Pop edit of the classic Flashdance tune “She’s a Maniac”.

Campaign’s credits are available here