The cleaning product brand Cillit Bang launched a global campaign, “The Mechanic”, created by BETC Paris.
Campaign’s film introduces a new genre, “cleantertainment”.
In the film, available online and on TV, presents a mechanic who discovers how efficient Cillit Bang’s products are while putting on quite a show.
The ad was directed by Michael Gracey and produced through Partizan.
Daniel Cloud Campos is the hero of the film and he is especially known for being a front dancer on Madonna’s tours.
The intense choreography is set to a BETC Pop edit of the classic Flashdance tune “She’s a Maniac”.
Campaign’s credits are available here