GMP Advertising signs an ad for Revigrip Sinus (Solacium Pharma), promoting this way a fast recovery of health.
The ad, made under the form of a movie trailer, presents the challenges a woman with an active professional lifestyle faces during a cold season day and focuses on the way the medicine helped her face those challenges. The ad surprises the specifics of Revigrip Sinus, a product for active people and one that fights fast the symptoms of cold.
We wanted to present the medicine as the trusted ally of a hero decided to win the fight with the flu and cold symptoms and the best way to show that in 30 seconds was a trailer for an action movie. Why? – some would ask. Because the good wins, especially when it consists in a filmed capsule
Group Creative Director GMP
- GMP Advertising: Bogdan Raileanu – Group Creative Director, Razvan Raicu – Senior Art Director, Ioana Gheorghita – Head of Strategy, Ioana Dobrinescu – Junior Strategic Planner, Adrian Radu – AV Producer, Alexandra Mihus – Senior Account Manager and Bianca Negre – Senior Account Executive.
- Solacium Pharma: Tony Trasca – General Manager and Andreea Sirbu – Junior Brand Manager.