2M views on Facebook for Kit Kat’s “The Break Off” new campaign

Ads, Creativity



Nestle’s latest Kit Kat campaign, directed by Jack Whiteley at Rattling Stick, launched online this week, with almost two million views on facebook in its first two days.

The weird and wonderful film shows each member of this chocolate-loving family enjoying their KitKat’s in their individual styles, by snapping, dunking, stirring and nibbling to celebrate some of the unique ways customers take their snack break.

Jack says:

I instantly fell in love with the script, it was full of humour, quirk and charm, and I loved the process of bringing the eccentric characters and their oddball world to life. I had the pleasure of working with a dream team cast and crew including director of photography Marc Gómez del Moral, production designer Morgan Kennedy, costume designer Bex Crofton-Atkins and editor Mark Burnett. It was so much fun to make and hopefully that shows in the finished film!

Grand Central’s Miles Kempton, who created the sound design and mix for the spot said:

Jack had a good idea from the start of how he wanted the sound scape for this spot. There was a good bed of sound effects in place from the offline – a template which steered me in the right direction. To get the ‘KitKat’ sound just right, we took a quick break, bought a couple of KitKats and recorded them very close mic’d!


Rattling Stick was founded
in 2006 by Daniel Kleinman, Ringan Ledwidge and Johnnie Frankel as a small production company with an unmitigated belief in quality creative output. The company’s highly creative team ethic 
has been consistently recognised and awarded within 
the advertising industry.

An exiting new talent, Jack Whiteley has developed an impressive body of work in the short amount of time since graduating from university. After passing on a career in fine art, Jack hones his skills in practical film-making at the Manchester School of Art, graduating with a First-Class Honors degree in 2008. The course enabled Jack the freedom to explore and understand the film-making process and instilled in him an understanding of narrative, and more specifically short-form narrative, a learning that underpins his work today.

Born and raised in the wilds of Shropshire, Jack left the Shire to forge his way in the world of film-making and hasn’t looked back since.  A Jack-of-all-filmic-trades, he is deft hand at directing, cinematography and editing.

After graduating, Jack set up home in the great port city of Liverpool where he established himself as one of the city’s leading independent filmmakers.  Working primarily within the field of music video, Jack developed a unique style for capturing action and performance.  His work defined by its energy and rhythm as well as its rich and captivating imagery.

Jack’s debut promo for Stealing Sheep’s ‘I Am The Rain’ was followed shortly by a trip to Bulgaria to shoot a promo for Norwegian artist Mikhael Paskalev for his summer 2012 single ‘Jive Babe’. The resultant piece has led to much critical acclaim for Jack, culminating in his being shortlisted for the Cannes 2013 YDA. Jack also featured in this years APA Best New Directors collection for the Shots 25th Anniversary.

Since leaving Liverpool and recently making the leap to London, Jack has directed several promo’s, including his highly praised film for The Staves ‘Black & White’ which won Best Alternative Video at the 2015 UKMVA’s and was featured in the inaugural 1.4 Showcase.  He is now on multiple exciting projects; taking his first brave steps into the world of commercial and content with his first campaign being a brand ad for Weetabix.


Production Company: Rattling Stick

Director: Jack Whiteley

Producer: Tess Mitchell

DOP: Marc Gomez Del Moral

Editor: Mark Burnett at Whitehouse Post

Post Production: Gramercy Park

Audio Post Production: Miles Kempton – GCRS