A year and a half after opening its office in Romania, Madhouse CEE takes over market’s leadership in terms of mobile advertising. By forging partnerships with, among others, OLX, Madhouse expanded substantially its portfolio and has an estimated reach of 90% from Romanian unique users.
Founded in 2010 in Budapest, Madhouse became the no.1 provider for ad solutions for mobile devices in CEE. From the very beginning, its main purpose was to create its own network able to offer solutions for mobile advertising on multiple markets, purpose achieved with opening over a year ago the office in Bucharest, followed shortly by opening offices in Prague and Bratislava.
Digital ad spend increases year after year and mobile has an important role. Just an option among others in the start, mobile advertising became a critical element in digital campaigns’ plans, as not only the creative executions, but also the selection of the appropriate formats are essential factors in achieving a max reach with as many impressions as possible. Madhouse developed a remarkable portfolio, offering to its clients the possibility to run campaigns on mobile platforms of websites with significant traffic and from a large range of categories.
Towards the end of last year, Allegro made an agreement with Madhouse related to selling advertising on the mobile platforms of OLX.ro and Autovit.ro and, since the start of 2016, Madhouse also added to its portfolio the culinary websites of NYS Experience. Moreover, Adevarul extended its collaboration with Madhouse by adding to company’s portfolio the mobile versions of okmagazine.ro, historia.ro and clicksanatate.ro. Madhouse also sells mobile advertising for stiripesurse.ro and money.ro.
As a consequence, in terms of reach, Madhouse’s portfolio can reach over 70% from the total number of mobile platforms’ users in Romania, with an available of close to half from the total number of mobile impressions, over 360M (SATI/feb.2016).
Madhouse has a team of 14 people, with 2 of them in the Romanian office, and continues to expand. An independent company specialized in mobile advertising, Madhouse has offices in Budapest, Bucharest, Prague and Bratislava and serves major brands active in the Central and Eastern Europe.