Even the sky’s no limit for famous TV tenor, Gio Compario, according to the latest advert for Gocompare.com, which sees the opera singer take to the skies to promote the comparison site’s travel services. ‘Flying High’ is the final installment of this campaign, which showcases the expansion of Gocompare.com’s product categories and debuts the new slogan, ‘Save it to Your Favourites’.
Following on from the success of the ‘Gondola’ spot, the latest ad sees the iconic character surprising two pilots mid-flight by appearing on the wing of their plane. Gio performs a dance number while banners display the ways in which Gocompare.com can help to make savings.
The latest campaign continues Yellow Boat Music’s long-standing partnership with Gocompare.com. Philip Jewson, Composer at Yellow Boat Music, and Paul Cartledge, Head of Production, were involved from the beginning of the production process and responsible for creating bespoke arrangements and music productions. Having adapted the trademark tune for previous instalments of the campaign – as a Ragtime piano track for ‘Lucky Break’, and as an energetic Gospel Soul piece for ‘Bridesmaids’ – Philip and Paul took this latest arrangement in a jazzy new direction.
For ‘Flying High’, we reworked the signature jingle into a big-band swing style to suit this new setting and came up with an original arrangement to underpin Wynne Evans’ vocals. It was a real pleasure to work with Chris and Sian Wilkins, and the rest of the creative team at Gocompare.com again.
Creative duo, Chris and Siân Wilkins, said:
From their earliest work for us, Yellow Boat Music have demonstrated time and time again their superb musical versatility. Their past arrangements of that vintage theme have included Caribbean steel band, Handelian Chamber Baroque, and Moroccan folk (including a genuine Oud). This ever-changing and evolving sound palette enriches and enlivens each one of the various styles and settings in which the brand icon, Gio Compario finds himself. While the advertising urges punters to add Gocompare.com to their “Favourites” folder, when we’re looking for a world-class, professional music track, Yellow Boat remains firmly at the top of our own list of favourites.
Commenting on the introduction of the new slogan, Nick Hall, Head of Brand and Broadcast of Gocompare.com says:
One of our goals for this campaign is to increase direct-to-site traffic, so our adverts include a strong call to action for people to bookmark Gocompare.com in their ‘favourites’. But this message has a double-meaning in that we also want people to add Gocompare.com to their personal list of favourite places to go.
The TVC launched on 30th October and is supported by radio segments.
Creative Director Chris Wilkins
Creative Director Siân Wilkins
Executive Producer Serena Freeman
Production Company Production International Film Network
Director Graham Rose
Executive Producer Charlotte Fuller
Producer Kate Arton
Post Production Loaded Dice and Framestore
Sound House Jungle
Music Production Company Yellow Boat
Paul Cartledge and Philip Jewson
Yellow Boat Music is a Soho based music Production Company that answers music briefs for media based projects including advertising, television, film, radio and digital.
We work closely with clients to create musical content that combines great composition ideas with the highest production values. Music that is bespoke and that delivers exactly what each individual project requires.
The company directors are Paul Cartledge and Philip Jewson who bring experience to the table that includes music composition and production for campaigns including: Audi, Dove, New York Bakery, Drambuie, HSBC, GHD, Hyundai, Argos, Curry’s, Direct Line, Domestos, IP Awareness, Land Rover, McDonald’s, RBS, Subway, TFL, Veet, and Vodafone.
Joe Campbell and Paul Hart, the legendary ‘Joe & Co’ music composition team are also represented by Yellow Boat and have enjoyed recent success on campaigns for Aquafresh, Alpen, Bernard Matthews, COI, Daz and Fairy. They have recently scored the International Emmy Award winning BBC1 drama ‘Waking The Dead’.
Gocompare.com is a comparison website that enables people to compare the costs and features of a wide variety of insurance policies, financial products and energy tariffs. Gocompare.com does not charge people to use its services, and it does not accept advertising or sponsored listings, so all product comparisons are unbiased. Gocompare.com makes its money through fees paid by the providers of products that appear on its various comparison services when a customer buys through the site. Gocompare.com does not sell its customers’ data.
When it launched in 2006, it was the first comparison site to focus on displaying policy details rather than just listing prices, with the aim of helping people to make better-informed decisions when buying their insurance. Gocompare.com has remained dedicated to helping people choose the most appropriate products rather than just the cheapest, and has teamed up with Defaqto, the independent financial researcher, to integrate additional policy information into a number of its insurance comparison services. This allows people to compare up to an extra 30 features of cover.
Gocompare.com Ltd became a member of the esure group of companies on 31 March 2015. esure launched as a brand in 2001 and added Sheilas’ Wheels in 2005. It is one of the UK’s largest personal lines general insurance businesses. Gocompare.com is based in Newport, South Wales.