In time for the holidays and celebrating Tiffany & Co.’s 130th anniversary, the brand is launching a fully integrated, global campaign titled ‘Make the World Sparkle,’ which looks to inspire the meaningful gifting moments and claim global relevance as the quintessential American luxury brand.
The spots feature Elle Fanning, joyfully dancing along to the music of Mi Negra Ave Maria – an unexpected track for the holidays. Starting off like a somewhat traditional holiday song, it builds to something very different, with distinctive, disruptive and engaging vocal lyrics playing over elegant black and white shots of intimate moments during the holidays and classic shots of New York City during the “most wonderful time of the year.”
Coming off of the theme of the 2015 holiday campaign “Joy Comes Out of the Blue,” in which the brand highlighted the excitement of the gift exchange during the holidays, this latest campaign, ‘Make the World Sparkle,’ points to the unparalleled enjoyment one experiences when receiving one of the most cherished gifts during the holidays – a gift from Tiffany & Co.
The online films will run online starting November 1 and into the New Year. There will also be newspaper, OOH, social and in-store content.
Agency: Ogilvy & Mather
Director: Sophie & Philippe
Wardrobe Stylist: Edward Enninful
Set Design: Stephen Beckham
Make-up: Jeanine Lobell
Talent: Elle Fanning, Sam Rollinson, Mathias Lauridesen & Lev Foreman