Geometry Global Bucharest, appointed to communicate for Baneasa Shopping City

Advertising, Business

Geometry Global Bucharest was appointed to communicate for Baneasa Shopping City, leader on the Romanian fashion and entertainment market, for the next two years. The agency was selected after a pitch where it presented the best strategic and creative approach to maintain the values of the brand. The pitch was attended by other 3 agencies.

The first campaign the partners will launch together will be dedicated to winter holidays and will bring forward, with originality and humor, the theme of Christmas presents. Between November 15th and December 31st,  Baneasa Shopping City will welcome clients with an innovative solution to bring forward the annual shopping mission.

The partnership with Baneasa Shopping City represents the last success on our new business area and the 3rd local client that enters Geometry Global’s portfolio this year. Our collaboration will start in force with a campaign the client chose to implement very close to the creative and strategic version proposed during the pitch.

Our challenge will be to maintain Baneasa Shopping City as the favorite shopping destination for the most sofisticated target public in the market of commercial centers. Together with the marketing team, we will select a strong strategy to attract and retain the clients. We will not do that empirically, but following specific metrics and applying our shopper methodologies, which will guide the communication solutions

Simona Costea,

Client Service Director, Geometry Global 

The integrated services Geometry Global will offer for the next 2 years are strategy, creative, digital consultancy and PR, along with account manager.

We chose Geometry Global because, during the entire pitch process, it showed the profound understanding for the needs and behaviors of our clients demanding and of our marketing strategy. We trust that, in this formula, in the next two years, we will have access to a continuous of daring and innovative concepts which will offer to our clients memorable experiences, meant to consolidate the reputation for Baneasa Shopping City among consumers

Alexandru Bogdan,

Marketing Director Baneasa Shopping City 

The teams working on the account:


  • Simona Costea – Client Service Director
  • Manuela Fulga –  Senior Account Manager
  • Cristina Ungureanu – Head of Strategy
  • Andreea Apostoliu – Strategic Planner
  • Mihai Fetcu – Creative Director
  • Bogdan Teodorescu – Head Of Digital
  • Mihai Titirig – Senior Copywriter
  • Bogdan Dinu – Digital Art Director
  • Ioana Ichim – Copywriter
  • Marin Preda – Content Director
  • Alex Peter – Senior Digital Art
  • Sandra Cristu – Copywriter
  • Andreea Ionita – Copywriter
  • Monica Gheorghe – Traffic Manager

Baneasa Shopping City

  • Alexandru Bogdan – Marketing Director
  • Andrei Serbu – Campaign Coordinator
  • Andra Gari – Experiential Campaign Coordinator
  • Daniela Matei – PR Manager