Fallon London and insurance brand AXA has launched a social and online campaign aimed at promoting the AXA brand and their health screening test: Realise Health.
The campaign documents the story of the Blue Tits Cold Water Swimmers, a group of ladies in West Wales who swim together every day throughout the year.
The campaign shows the value of partnership in achieving health goals. The protagonists of the film are called Sian and Sam. Sian is the founder and leader of the Blue Tits, and Sam has been an active participant for just under a year. Because of the partnership and the health benefits of cold water swimming, Sam sees her mental and physical health improve exponentially.
AXA Health Insurance
Agency: Fallon London
Client name: AXA – Karen Robson, Kirsti Hughes, Megan Morris,
Client Service Director: Jo Tauscher
Account Director: Ailsa McQuaid
Senior Account Manager: Thomas Prideaux
Copywriter: Beth Grace
Art director: Hannah Cunningham
Creative Director: Ricardo Motti
TV Producer: Alex Taylor, Abbie Mclean
Project Manager: Sarah Bruce
Planner/CSU Director: Ben Felton
Production company: Prodigious’
Producer: Sarah Hall
Production Assistant: Natalie Cox
DOP : Luke Jacobs
2nd Camera: Tommy McMahon
Editor: Liam Bachler @ TenThree
Grade : Matt Turner @ Absolute Post
Music: Sixième Son
Sound Designer: Michael Powell @ Prodigious
Post Production: Prodigious
Fallon London was founded in 1998 and is one of the most awarded creative agencies in the world. It is an agency for those driven by the unreasonable power of creativity who believe the best work thrives in culture and see success as a business imperative. It’s an agency for those who outsmart the competition, rather than outspend them. They are a boutique creative agency, backed by the scale and resources of the Publicis Groupe.