AdVenture handles CEZ Group account in Romania
Romanian independent agency AdVenture won the CEZ Group pitch in Romania and will offer to its client creative and strategy services and CSR communication programs related services.
2 agencies were involved in the pitch organized at the end of 2011. The pitch aimed to initiate a long-term relationship with an advertising agency.
AdVenture’s team is the one that understood the best our business, the challenges we face and the situations an energy provider and distributor as CEZ Group faces. The creativity, innovation and efficiency in communication is what we wished to chose for our future projects and the fact we found all of them in them also brought them the advantage of the winner.
Due to the changes that always intervene in our field, but also due to local challenges, we decided it is the best moment to make a change in brands’ communication and positioning. Together we will develop and implement the new communication and brand strategy through which we want to put in the spotlight the importance of CEZ Group’s presence on Romanian market
Iulia Borsan
PR & Brand Manager CEZ Romania
We are happy we won this powerful client, that continuously challenges us and that has a considerable potential to impose itself as an essential player on Romanian energetic market, with accent on green energy, but also as important social actor in developing local communities. A player like CEZ Group in Romania, one of the most powerful producers, providers and distributors of energy in Europe, needs special attention and involvement from out entire team. We hope we will have a long and fruitful relationship through which to offer CEZ brand the adequate positioning among electric energy sector’s players
Violeta Marinescu
Client Service Director AdVenture
AdVenture team that won the pitch included Mircea Moldovan – Creative Director, Daniela Habara – Copywriter, Chady Ismaiel- Copywriter, Iris Ionescu – Account Executive, Violeta Marinescu – Client Service Director and Dan Dumitrescu– Managing Partner.
CEZ team involved in organizing and evaluating the pitch included Iulia Borsan – PR & Brand Manager, Andreea Brahastianu – Training & Internal Communication Manager and Roxana Patrascu – Marketing Specialist.