Skip to content
AdHugger

  • Home
  • Business
    • e-Commerce
    • Start Up
    • Know-how Sharing
      • Leadership / Mentorship
      • Training
      • Case Studies
      • Education
    • Mobile
    • ITC
      • Gaming
    • Profiler
      • People
      • Women in Business
    • Finances
  • Marketing
    • Branding
    • Innovation
    • PR
      • Specialized Communication
      • Crisis Communication
    • Studies
    • Consumption Habits
    • CSR
    • Guerilla
    • Events
  • Creativity
    • Ads
    • Festivals & Awards
  • Digital & Media
    • Media
    • Social Media
    • OOH / DOOH
  • About AdHugger
    • Contact & Newsletter

Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

Brandstalk to handle Kludi creative account in Romania, following a pitch

June 12, 2012July 6, 2012 Cristina Blanaru Business, Creativity

Romanian creative agency Brandstalk (member The Group) will handle creative duties for Kludi in Romania, following winning a pitch.

We always had the highest standards when about quality and we apply the same standards when it’s about design (…) We chose Brandstalk because their creative proposal presented during the pitch started from durability concept, adding value to brands’ attributes and answering target’s needs

Florin Barabas

Managing Director Kludi Romania

Brandstalk and Kludi started working together in May, with an online banner campaign and special print projects and will continue, next year, with an OOH campaign. Campaigns’ concept is “duality”, as Kludi Romania’s products are combining in a harmonious way the German rigor and surprising design.

We accepted with enthusiasm the challenge from Kludi Romania. Of course, the attachment and experience we accumulated during the last couple years with made in Germany brands helped us with understanding the brand, but the key element that inspired us to find out the best approach was analyzing the acquisition decision making process. This is how we came out with the duality concept, combining rational and sensorial, and this is what made us pitch’s winners; in implementing this concept, we use special projects in line with Kludi Romania products’ premium positioning. And I think the key for success was the fact we managed to surprise the harmony of desires in different registries

Roxana Memetea

Managing Partner Brandstalk

Tagged account advertising Brandstalk Kludi Romania pitch The Group

Post navigation

Lufthansa flash mob in Bucharest, signed by Greater Ad
The Practice, to handle corporate communication for Unilever in Romania
Latest news
  • Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin
  • Must be a Jameson. Authentic friendships are forged at Electric Castle
  • Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores
  • Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”
  • EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

About

  • About AdHugger
  • Contact & Newsletter
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

Our news directly in your inbox:

Categories

Archives





Proudly powered by WordPress | Theme: NewsAnchor by aThemes.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities...
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT