FCB to handle creative and BTL strategy for Avon in Romania
FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company.
The partnership started in pink and with a call to action resonating with a recruiting campaign for future Avon representatives. The campaign runs until October 2021, is communicated in SoMe and offers as prize a Fiat 500
Simina Lambrino, Client Service Director FCB
We are happy to refill our portfolio with a cosmetics brand as we already had the expertize and know-how. Avon is a brand with an atypical business model, that encourages entrepreneurship and it is very suited for atypical times (…)and that makes our communicators’ life easier. We are happy to be part of Avon transformation, from the prepandemic model to a more digitized model, in which to offer relevant content to Avon representatives and to allow them to act as micro-influencers within their communities
Cornelia Tone, Field Events Coordinator Avon See
The collaboration with FCB Bucharest started with engines at high speed and we trust the way we started together will be filled with successful projects. With the campaigns we are running together with FCB, we want to bring Avon on everyone’s lips not only with makeup products, but also with the message of a brand present on the beauty market for over 23 years, which supports and encourages women to be independent, strong and authentic. You thought you knew us? #WatchUsNow!”
Teams working on the account:
- FCB Bucharest: Cornel Gologan – Creative Director, Sonia Panait – Business Development Director, Simina Lambrino – Client Service Director, Rafaela Beldie – Senior Copywriter, Tiberiu Papa – Senior Art Director, Iulia Dumitru – Senior Project Manager, Ana Velici – Senior Project Manager
- AVON: Cornelia Țone – Field Events Coordinator Avon SEE, Mădălina Neacșu – Events Specialist, Ilinca Ciubotariu – Events Specialist, Mădălina Constantin – Field Events Specialist