Author: Cristina Blanaru
MullenLowe Bucharest, injection of creativity from Ghana
MullenLowe Romania integrated within its team, until end October, a creative couple from its sister agency from Ghana, MullenLowe Ghana. The 2, Michael and Sylvanus, came to Bucharest and worked […]
Famous breasts hide an important message in Marie Keating Foundation campaign
If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the key question asked by leading Irish cancer charity, […]
ARMO: Romanian e-commerce to reach €3.6BN in 2018
E-commerce is having a supported developing rhythm in Romania and is estimated to reach a total value of €3.6BN in 2018, up 30% compared to 2017, with the pace of […]
Ebiquity expands its Agency Selection & Management service globally
Ebiquity, a leading, independent, marketing and media consultancy, announced the global expansion of their Agency Selection & Management service, which is part of the Media Management practice. Ebiquity’s Media practice […]
Zenith: Brands must reorganize to maximize e-commerce growth
Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities, this is the key finding […]
Romanian FintechOS, accepted at Microsoft accelerator in London
FintechOS, Romanian company specialized in accelerating the digital transformation for financial institutions, was accepted as part of the Microsoft accelerator in London, after a complex enrolling and selection process during […]
METRO’s third “Own Business Day” celebrates business owners
A holiday for the independent businesses: METRO’s “Own Business Day 2018” on 9 October gave special attention and appreciation to business owners around the world, who offered more than 380,000 […]
Duracell appointed Pathfinder 23 and Synthrone E-commerce partner for Europe, India, Middle East & Africa
Duracell have appointed Pathfinder 23 as their Europe, India, Middle East & Africa E-commerce Partner responsible for brand building within 80 eRetailer platforms in 30 markets worldwide. The Pathfinder 23 […]
Olga Abramescu is the new Managing Director for Romania and Bulgaria for Profimedia and Shutterstock
Olga Abramescu, Romanian professional with 20 years experience within Guliver Romania, takes over the position of Managing Director for Romania and Bulgaria for the local branch of Profimedia. The company […]
New York Festivals announces 2019 Advisory Board
New York Festivals International Advertising Awards unveiled the competition’s first ever Advisory Board. This world-class panel of prominent international advertising luminaries helped pilot the competition’s recent transformation. NYF’s Advisory Board, […]